The change, which means customer no longer have to register for a Nordstrom credit card to earn points toward rewards, resulted.7 million new memberships, escalating total enrollment.8 million active members.
Close to a year after the Seattle-based retailer changed its Nordstrom Rewards program so members could earn points regardless of how they pay, the numbers are in, and theyre impressive.And Nordstrom provides additional benefits to customers who participate in its loyalty program through store and debit cards.In essence, by expanding the pool of members, they are creating an expanded audience of potential credit card holders.Similarly, Kohls in late 2014 introduced Yes2You Rewards, which gives members one point for every dollar they spend, regardless of how they pay, including through.More importantly, no customer has to be, given how the power has shifted to them.Here the brand is simply providing a tangible value exchange for increased shopping behavior (and better access to customer data).Photographer: Ben Nelms/Bloomberg, yesterday Nordstrom, the.S.-based fashion retailer, announced the launch of a new loyalty program.Mobile phone apps do the trick.Starting later this fall, Nordstrom credit card members will earn three points per dollar for purchases at Nordstrom, a 50 percent everlywell coupon code increase in earn rate, and members paying with cash or a non-Nordstrom card will receive one point for every dollar spent.Of course it remains to be mealeo coupon code seen how well this new effort will work when fully deployed.Moreover, some aspects of what was just announced just bring the company to competitive parity and therefore can be viewed as largely defensive.The best experience for a Nordy Club member is through the app.Today's consumer is deluged with a tsunami of information and choices.Making personalization a key aspect of the new rewards program is very responsive to what consumers want and what smart retailers need to do to be more relevant and unique.Despite its rather uninspired name, The Nordy Club is intended to broaden customer engagement while increasing earn rates by 50 for members paying with a Nordstrom credit card.According to the companys annual report, what does it take to win an election program expenses declined to 162 million in 2016 from 164 million in 2015.More spending options: Give people more ways to pay and earn rewards and theyll find more reasons to spend with the brand.These include reimbursements for alterations, Personal Triple Points days, shopping and fashion events and early access to its popular Anniversary Sale.The more strategic program designs recognize that true loyalty is an emotion. .Many retailers have come to realize that customers no longer go onlinethey live online and their smart device is often a constant companion in the shopping journey.Bloomingdales, the luxury brand operated by Macys, in 2012 transitioned to the tender-neutral Loyallist program, which does not require members to sign up for a store credit card.